Marketing Analytics Agents

Meet Newton, your team of marketing analytics agents

Supercharge your analytics and improve marketing outcomes
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Solutions

How Newton Works For You

Harness the power of AI to meet the growing demand for analytics & insights

With Newton, brands streamline customer 360 analysis, build advanced models, and automate marketing analytics workflows; from planning and activation through to measurement and insight generation.

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How Newton works for Brands

Automate time-intensive reporting, analytics, and insight generation for every client campaign

With Newton, media agencies can streamline campaign reporting and insight generation, build advanced models, and power optimization campaign planning and audience generation at scale.

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How Newton works for Agencies

Maximize yield and supercharge your analytics with an army of analytics agents

With Newton, publishers can streamline campaign reporting and insight generation, unlock unique audience and content insights, and power yield optimization at scale.

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How Newton works for Publishers

Put advanced analytics capabilities into the hands of business users

With Newton, platforms can power complex analytics workflows unique to the data from your platform, yielding actionable insights, automating workflows, and serving customers without data ever leaving your environment.

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How Newton works for Platforms
For Brands

Harness the power of AI to meet the growing demand for analytics & insights

With Newton, brands streamline customer 360 analysis, build advanced models, and automate marketing analytics workflows; from planning and activation through to measurement and insight generation.

Learn More
Solutions for brands
For Agencies

Automate time-intensive reporting, analytics, and insight generation for every client campaign

With Newton, media agencies can streamline campaign reporting and insight generation, build advanced models, and power optimization campaign planning and audience generation at scale.

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Solutions for Agencies
For Publishers

Maximize yield and supercharge your analytics with an army of on-demand analysts

With Newton, publishers can streamline campaign reporting and insight generation, unlock unique audience and content insights, and power yield optimization at scale.

Learn More
Solutions for Publishers
For Platforms

Put advanced analytics capabilities into the hands of business users

With Newton, platforms can power complex analytics workflows unique to the data from your platform, yielding actionable insights, automating workflows, and serving customers without data ever leaving your environment.

Learn More
How Newton works for Platforms
features

Pre-built or custom AI agents made easy

Actionable analytics

From insights to action; get immediate answers to your marketing questions and execute downstream workflows

Rapid implementation

Start with Newton’s team of pre-trained expert agents, or easily build your own custom agent in days, not months

Flexible integration

Bring the power of advanced AI agents to your data – wherever it lives, whatever the output

Metrics

Newton by the numbers

Get more done with a team of specialized AI-powered marketing analytics agents

x10
More output

Newton helps analytics teams execute workflows, such as campaign reporting or incrementality, more efficiently - increasing overall team output by 10x.

126
HOURS SAVED

A typical user saves up to 126 hours every month by offloading repetitive tasks to Newton; freeing up valuable time for more advanced marketing analytics work

300%
MORE ACCURATE

Newton’s performance on marketing analytics benchmark testing is over 300% more accurate than leading LLMs out of the box

AI-Powered Agents

Put AI agents to work on your behalf

Newton’s team of agents are specially trained on marketing analytics. You provide the intent and the instructions; Newton connects the data, writes the code, and executes your vision with full transparency every step of the way.

AI-Powered Agents
use cases

Custom agents for all use cases

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Data Exploration and Preparation

Streamline data preparation by joining and analyzing datasets, removing duplicates, correcting errors, and filling in missing information. Standardize data into a consistent format, ensuring accuracy and readiness for analysis.

A screenshot displaying the results from Newton

Audience Management

Analyze first-party data to uncover key customer characteristics and enrich audience profiles with third-party data for deeper insights. Segment audiences based on behavior and demographics and create lookalike models to expand targeting opportunities.

A screenshot displaying the results from Newton

Customer 360

Map the customer journey across channels, powering analysis and modeling of customer behavior to predict and prevent churn while optimizing customer LTV and NPS.

A screenshot displaying the results from Newton

Planning and Activation

Optimize marketing efforts by identifying ideal channels and audiences for your campaigns; determining optimal budget allocation and building audience segments based on cross-platform insights. Predict performance and set benchmarks for upcoming campaigns.

A screenshot displaying the results from Newton

Anomaly Detection

Detect anomalies and outliers in datasets to flag potential errors or issues for deeper investigation and QA. Catch potential problems before they occur.

A screenshot displaying the results from Newton

Measurement

Power advanced cross-channel measurement, from designing and building test & control groups to measuring reach, frequency, and incremental lift. Analyze the efficiency and efficacy of your advertising and marketing efforts.

A screenshot displaying the results from Newton

Reporting and Insight Generation

Automate the creation of custom reports and white-labeled dashboards to showcase key metrics and generate unique insights. Integrate across your suite of business and BI applications to surface insights to anyone on your team.

A screenshot displaying the results from Newton

Yield Management

Analyze historical traffic and response patterns to help predict and manage ongoing yield. Build a deeper understanding of your audiences, inventory, and content.

A screenshot displaying the results from Newton

Customer 360

Map the customer journey across channels, powering analysis and modeling of customer behavior to predict and prevent churn while optimizing customer LTV and NPS.

A screenshot displaying the results from Newton

Planning and Activation

Optimize marketing efforts by identifying ideal channels and audiences for your campaigns; determining optimal budget allocation and building audience segments based on cross-platform insights. Predict performance and set benchmarks for upcoming campaigns.

A screenshot displaying the results from Newton

Anomaly Detection

Detect anomalies and outliers in datasets to flag potential errors or issues for deeper investigation and QA. Catch potential problems before they occur.

A screenshot displaying the results from Newton

Measurement

Power advanced cross-channel measurement, from designing and building test & control groups to measuring reach, frequency, and incremental lift. Analyze the efficiency and efficacy of your advertising and marketing efforts.

Custom agents for all use cases - Measurement

Reporting and Insight Generation

Automate the creation of custom reports and white-labeled dashboards to showcase key metrics and generate unique insights. Integrate across your suite of business and BI applications to surface insights to anyone on your team.

A screenshot displaying the results from Newton

Yield Management

Analyze historical traffic and response patterns to help predict and manage ongoing yield. Build a deeper understanding of your audiences, inventory, and content.

A screenshot displaying the results from Newton
Safe, ethical and privacy compliant

Safe, ethical and privacy compliant

Newton’s AI agents work alongside you – your data and your knowledge stays with you and your instance of Newton:

  • No movement of data or training off your knowledge
  • Full collaboration: AI working alongside and helping humans
  • GDPR and CCPA compliant
testimonials

Don’t just take our word for it

James Ollunga, SVP, Advanced Analytics
Horizon Media

“With Newton, we are able to execute complex analytics workflows, end-to-end, that would have otherwise taken us multiple hours every day, in just minutes with Newton. Newton fosters collaboration among our analysts, enabling them to work together seamlessly on shared projects. It also provides complete transparency into its processes and the code it generates, giving us confidence in the accuracy of its outputs”

“Designing and evaluating media tests is a vital part of Backbone’s measurement capabilities. Doing this at scale, across our client portfolio, was a time-intensive task before Newton. Tasks that used to take hours to accomplish take just minutes with the workflows we’ve built with Newton. In addition to saving time, we’ve also been able to increase the sophistication of analysis and more easily onboard new team members to our testing process.”

Daniel Caponetti, Director, Data & Analytics
Backbone Media
Dylan Cox, VP, Data Strategy & Operations
Relo Metrics

“We have massive amounts of data that our team needs to analyze every day to ensure accuracy. With Newton, we can now automate a previously hours-long data science task in just minutes. Keeping with our stance of leading with technology and utilizing human brains on problems that warrant it, we are consistently finding new use cases for Newton to tackle allowing Relo Metrics to scale efficiently into this AI-driven world.”

“Given our limited analytics resources, there are only so many data science modeling and analytics workflows we can manage each month for our customers. Newton helps our team design, execute, and measure statistically robust tests for all of our customers much more quickly. We can now deliver at 10-12x the scale than we could previously.”

Agency Analytics Executive