Newton Research, Agentic AI for Marketing Analytics, Announces $9 Million Series A

Newton Research, Agentic AI for Marketing Analytics, Announces $9 Million Series A

Veteran Executive Team Has Developed Intelligent Agents to Perform Sophisticated Marketing Analytics at Scale

Boston, MA – August 5, 2025 - Newton Research today announced an oversubscribed $9 Million Series A to fund further development and expansion of their intelligent marketing analytics agents solution. Greycroft and Bessemer Venture Partners co-led the round, which also included investments from S4S Ventures, LiveRamp Ventures and Aperiam Ventures. The company was founded by John Hoctor, Matthew Emans and Steven Bennett, a successful team of entrepreneurs. Hoctor and Emans previously founded and sold both Integral Reach and Data Plus Math where Bennett was a critical team member.

“The team at Newton Research has a proven track record of developing solutions that provide a step-change in performance for marketers, including this most recent venture. The company’s intelligent agents are built for professionals to scale their use of sophisticated analytics so that every decision can be supported by data-driven insight,” said Ian Sigalow, Co-Founder and Managing Partner at Greycroft. Sigalow will join Kent Bennett of Bessemer Venture Partners on Newton Research’s Board of Directors.

Newton Research provides access to intelligent AI agents that dramatically reduce the cost and manual work required to perform sophisticated marketing analysis and measurement. Marketing analysts can use Newton’s agents across a spectrum of marketing activities from audience analysis to planning and buying, and campaign measurement.

“AI is most powerful when it is designed to help humans. The Newton Research founders deeply understand marketing analytics, and have built AI agents that make the most sophisticated capabilities accessible and affordable. No single innovation has so dramatically improved the ability for people in marketing and media to make smart decisions,” said Sir Martin Sorrell, Co-Founder S4S Ventures.

Built for companies across the marketing ecosystem including brands, agencies, publishers, data companies and technology companies, Newton Research is meant to empower people to do their jobs more effectively. Newton Research agents are trained on real world marketing use-cases, and can easily be customized. Designed to work with a company’s own data as well as an ecosystem of integrated data partners, agents learn and improve over time, delivering increasing value.

“Marketing analytics including 360 degree audience analysis, multichannel campaign orchestration, incrementality testing, marketing mix modeling and attribution have historically been costly and time consuming, limited to only the largest enterprises. Our intelligent marketing agents perform sophisticated, affordable analytics. A much wider variety of companies can now gain powerful audience and channel intelligence tools that learn and improve over time,” said John Hoctor, CEO and Co-Founder of Newton Research.

About Newton Research

Newton Research uses intelligent agents to make marketing analytics affordable and scalable. Founded by a team of successful media analytics entrepreneurs, the company provides brands, agencies, publishers, data companies and tech companies with multi-agent systems capable of handling complex marketing analytics tasks. Trained on real use cases with the ability to be completely customized, Newton’s agents learn and improve over time. Companies unlock the insights in their own data and gain access to Newton’s integrated data partners to quickly and easily perform end-to-end analytics on demand.