Newton Research Launches Advertising and Media Analytics Agentic AI Powered by Snowflake
Newton Research Launches Advertising and Media Analytics Agentic AI Powered by Snowflake
Collaboration Expands AI Capabilities Available to Joint Customers
Boston, MA – November 5, 2025 - Newton Research today announced a specialized advertising and media analytics agents integration with Snowflake Cortex AI. Brands, agencies, publishers and other companies in digital advertising are adopting agentic AI for advanced analytics, and need direct access to data for fast and accurate results. Newton’s integration provides customers with an efficient, privacy-safe opportunity for joint customers to run Newton Research agents directly in their Snowflake environment.
Users of Newton on Cortex AI can work on data securely without leaving the Snowflake platform and immediately analyze marketing activity, measure campaigns, and understand audiences. Specialist agents, including media mix modeling (MMM), forecasting, incrementality and campaign reporting, have been trained on real-world use cases and are highly customizable. As customers implement their own specialist agents, they deliver optimized insights over time and can adopt customer-specific approaches to media measurement, planning, and optimization.
“This integration perfectly embodies Horizon’s vision for an open, AI-native future by identifying the most transformative technologies and democratizing marketing analytics across our client base. Orchestrating Newton’s agentic AI and Snowflake’s secure environment through our Blu Platform, we are putting our open ecosystem strategy and interoperable AI into practice. This collaboration allows us to implement advanced analytics and accelerate speed-to-insight, delivering smarter, faster business outcomes for our clients”, said John Koenigsberg EVP, Head of Platform Partnerships at Horizon.
“This integration offers next-generation marketing intelligence to the advertising industry. Newton Research unlocks advanced analytics capabilities for marketers and publishers, and we are thrilled to see this solution go to market. Now, customers can use Newton’s intelligent agents in our platform, running on Cortex, reducing manual work and burdensome data transfer, ” said Dennis Buchheim, Global Head of Adtech/Martech, Communications, Media, and Entertainment at Snowflake.
“With our expanded partnership, companies can measure advertising performance directly in their Snowflake environment and access the best of both worlds – innovative AI tech and robust data management, all in one place. With our partnership, we expect that significantly more companies will embrace the next generation of marketing analytics, where sophisticated techniques become accessible to everyone,” said John Hoctor, Co-Founder and CEO at Newton Research.
About Newton Research
Newton Research uses intelligent agents to make advertising and media analytics affordable and scalable. Founded by a team of successful media analytics entrepreneurs, the company provides brands, agencies, publishers, data companies and tech companies with multi-agent systems capable of handling complex marketing analytics tasks. Trained on real use cases with the ability to be completely customized, Newton’s agents learn and improve over time. Companies unlock the insights in their own data and gain access to Newton’s integrated data partners to quickly and easily perform end-to-end analytics on demand.
